Ads Brighton and Hove

• Advertising - and the Ads(wich is the vehicle to actually deliver advertising to the market) must have clear goals
• Ads should always follow and be designed according to principles defined by the brand identity (manual) - both visual identity and core brand values

What are ads?

Advertising is the act of making known your products and services to clients. Ads are the elements used in advertising: Text, graphics, photos, videos, etc. that are designed by us to be used on advertising channels like: Google Ads, Facebook Ads, Link/banner exchange, Youtube, articles, other paid ads on other channels with the goal of implementing the Advertising campaign and get the desired results: More sales, a bigger market share, advertising new products or services, address new markets, test new ideas.





How to design great ads?

Tho get great results from your ads use these guidelines:

• Start with a clear concept of the advertising campaign: products or services, target audience
• Plan and choose the right communication channels (Social media, Print, TV, etc).
• Find innovative ideas, use proper design to transmit your message
• All ads should be consistent within advertising campaign and should obey and serve the brand identity
• Always focus on real business results
• Clearly guide the client to take desired action
• Monitor your campaign according to plan and adjust it if necessarry
• Once the campaign is complete the most important gain is the lesson - analyse and learn from results (ad-wise and business-wise)
Advertising is part of marketing - Marketing is the complex process of defining to whom do you want to sell and what is your strategy to sell (based on research) and the actual selling and post-evaluation.

Advertising Brighton and Hove

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